Advertising on Google Maps as an effective promotional tool
More than a billion people use Google Maps every day. This popularity makes it an effective way to promote a business. Advertising on Google Maps allows companies to promote themselves, attract the public’s attention and increase their visibility.
The service’s interface consists of two key elements. The first is the maps themselves, with marked objects. The second is a search block where cards with information about the business are. The latter is based on several criteria analysed by Google’s algorithms. The most important of these is geographical location. Users can see companies that are close to a given area. In addition, customer reviews and business account optimisation influence the ranking of the maps.
However, given the number of people who want to and the market’s competitiveness, reaching the top positions in the search engine is tough. In this case, the optimal option would be to run advertising campaigns on Google Maps. This will significantly impact the business’s position and is not necessarily a geo-location issue.
Benefits of advertising on Google Maps
Advertising on Google Maps is a powerful tool for businesses. With a well-thought-out strategy, these efforts will yield excellent results:
– increase brand recognition;
– attract local customers;
– help new entrants to make themselves known.
Service advertising works well in combination with other marketing efforts. These include SEO and contextual advertising.
Another benefit of advertising on Google Maps is its native nature. The user sees information about the business every time they plan a route. This will remind them of the company at the right time, increasing the likelihood of cooperation. In addition, advertisements will automatically appear when a person is in a specific location.
Thanks to a completed map in Google Maps, customers can quickly find and contact the company. Therefore, it is important to enter all the necessary information in the business account: address, phone number, and website. In addition, Google Maps offers an instant route to the property.
Advertising features
The service works on a pay-per-click model. Money is automatically deducted from the business account when the user:
– visits the website or landing page;
– contacts the business using the phone number on the product card;
– navigates to a specified address;
– clicks on an ad to get more information.
The company can choose one of the options when making a transaction, and the funds get withdrawn. In this case, it is essential to consider the target audience’s characteristics and a well-designed advertisement. The latter should be relevant to consumers and contain keywords for specific queries.