How Instagram sales funnel helps to strengthen the results of promotion
Instagram is considered the most popular platform for promotion. Working with bloggers can yield high results, but this process requires careful consideration. The bundle of posts in the Instagram sales funnel deserves special attention, which should lead the influencer’s subscribers to conversion.
Posts without a link to the funnel will not produce the desired result. Such ads do not engage users – they just scroll through the post or reel. The optimal solution is to use a bundle of reels with a funnel, complemented by a chatbot. This approach involves the following steps:
1. The user has viewed the reels in which the company has left a code word that acts as a lead magnet. An interested consumer sends it to the direct to get a particular bonus.
2. Next, a bot takes over and checks the user’s subscription. If they are, they receive a bonus; if not, they are recommended to subscribe to the company’s site.
3. Within 24 hours of the first interaction, the bot offers the user content that might be of interest to them.
4. In the future, the bot will send the user an offer or information about a good deal.
Tying to the funnel allows you to systematise your customer acquisition. In addition, we are talking about already warmed-up consumers who need a little nudge to make a purchase. In this case, conversion can be achieved automatically.
Features of creating a funnel on Instagram
With the volume of content on social networks, it is becoming increasingly difficult to attract and retain users’ attention. It is important that users not only see the ad but are also interested in it. To achieve this, you need to develop a systematic approach to building a sales funnel that integrates with blogger ads. There are several key steps to this strategy:
1. Creating a lead magnet that is relevant to consumers. It needs to solve the target audience’s problems. And the customer must see the benefits of using the product as soon as possible.
2. Influencer selection. The effectiveness of influencer marketing depends on the relevance of the blogger to the target audience. This makes the campaign look as native as possible and in line with the company’s image and values.
3. Thoughtful reels. The reel aims to attract and hold the user’s attention from the first few seconds. The script of the video should address the key marketing points: identifying the problem and offering a solution. It’s significant to end the video with a clear call to action.
4. Funnel with subscription verification. It is important to set up the bot to only send material to subscribers. This will ensure that you do not get distracted by consumers who are not ready to take decisive action. Using a bot will help you to automatically filter your audience.
An effective technique is to send consistent messages after receiving a lead magnet. This approach will help to smoothly guide the consumer to a purchase.
You should not limit the promotion to Instagram only. Redirecting subscribers to other channels will help increase interaction. This, in turn, contributes to customer retention.