How effective are hashtags for promotion in social networks
Hashtags for promotion remain a relevant tool in SMM strategies, despite changes in social media algorithms. Initially, hashtags played a crucial role in increasing the visibility of publications. Today, however, their effectiveness depends on their correct and thoughtful use. When properly integrated, they can considerably expand reach and help achieve marketing goals.
The idea of using hashtags belongs to Chris Messina, who first used this symbol on Twitter in 2007. Since then, hashtags have spread to all popular social networks. Statistics show that Instagram posts containing at least one hashtag have 13% higher user engagement. What is more, 70% of hashtags contain the name or slogan of a brand.
Rules of application
The key element of a hashtag is the ‘#’ symbol. It transforms an ordinary word into an active link that allows the user to see publications on a particular topic. To enhance the visibility of posts, marketers recommend following certain rules:
1. The link should start with #, you should not use spaces between words or other symbols.
2. Hashtags only enter the search engine when the page is open.
3. Variations with long combinations of words are less effective. It is better to use single words that are easy to remember.
4. A hashtag should be relevant to your target audience. When creating it, focus on the niche market and the topic of the publication.
5. A large number of links should be avoided as they are perceived as spam.
Hashtags act as topic navigation. They allow users to find content that matches their interests. This is particularly important for attracting target audiences and increasing engagement.
Features of hashtags for promotion
Hashtags can be an effective tool for expanding your target audience. To achieve the desired result, it is essential to thoroughly research consumers to choose the right words for link building.
One of the most significant functions of hashtags is to structure content. They simplify page navigation and help users quickly find information of interest.
Tags are often used in brand awareness strategies. They help spread the word about the company to a large number of consumers and establish effective communication with them. Brand hashtags can also inform audiences about themed events, new products or promotions.
This tool is also useful for communicating your point of view on important events. This approach helps a brand demonstrate its social commitment and stance on global issues.
It is vital to note that there is no universal approach to using hashtags – each social network has its particularities. For example, Pinterest favours keywords in titles, and hashtags are virtually non-existent. On TikTok, however, tags are the perfect tool to increase visibility. They also work well on Facebook and Instagram.