How to make blog articles bring traffic
Owners of blogs that have been running a resource for quite a long time have noticed that the main share of traffic falls on 10-15 publications, the rest do not bring any tangible benefit. However, over time, the content becomes less effective, and then it is necessary to update the articles in the blog and update the information. Just a few simple actions can significantly improve the state of the resource and get users interested again.
Experienced marketers know that even such a small thing as the date of publication can affect the volume of traffic. If you remove the date, organic traffic can increase by 10% or more. In addition, there is another secret related to the publication date. If you simply update the date, then you can expect an average of 66% increase in traffic within a month. However, the best result is content updates, it can bring an increase in organics by 106% or more. There are a few conditions that are important to keep in mind. First, the article you plan to update should already bring a minimum amount of traffic. In addition, there should be a certain period between the publication of the content and its updating – from 2 months or more.
Marketers have conducted some experiments to understand how the date affects the popularity of an article. It turned out that updating the date of publication contributed to an increase in organic traffic for several months. According to experts, this result is based primarily on psychology. The user prefers the post, which, judging by the date, was published later. At the same time, if you do not add the date, then the traffic will also grow.
As for updating articles, this practice is extremely popular, and both search engine algorithms and users respond well to it.
When updating publications, it is important to approach the issue comprehensively. It is better to go over keywords, change the structure of the text, add relevant information, and remove obsolete information. Promoting articles on social networks or through e-mail distribution will be an additional advantage.
Updating old publications can be approached from different angles. For example, you can create a series of posts with several new texts and one or two updated ones. That way Google can reflect the articles one by one.
Another option is to completely replace the content, with the URL remaining the old one, but the entire article is rewritten from scratch. The third option is redirection when the user is automatically redirected from the old publication to the new one. In this case, it is possible to save the entire link weight of the article. You can experiment and use all three options, or stop at one. It is important to regularly review publications for their relevance and usefulness to the reader.