Contact form and its functions
The contact form is one of the site’s most important elements, allowing you to solve many problems. Its main function is communication with users who are considered potential customers. The feedback form helps to get data from people, based on which you can gather a base for future sales. In addition, this block is extremely useful for marketers. Thanks to it, you can get information for research, conduct surveys and analyze the target audience’s behavior.
The contact form is a great way to communicate with a potential client. A visitor to the site leaves their information in the hope of getting feedback. In this case, the communication is cold, dealing with a specific consumer request. This approach contributes to a successful sale. In addition, specialists receive the client’s contact information, on which you can further interact with the person, for example, to familiarize him with the novelties or special offers.
Types of contact form
There are different types of contact forms through which they perform the role of an effective tool for certain purposes. Communicating with site visitors is sufficient that this element contains the fields for the name, email address, and phone number. In some cases, a file can be attached to the form.
If the form is used for post-sales purposes, it will contain fields for entering the information needed to form a request to customer service or another company department.
A form designed to collect data to make sales will be a bit more complicated. To get the user to share personal information at this stage of the funnel, the company needs to incentivize them. This can be done by offering the consumer a useful video, checklist, or other interesting content.
A feedback form to help with market research often involves a survey or test. It also requires the customer to receive some incentive, such as a purchase bonus or a personal discount, to complete it.
Why do you need a contact form on the site
Having a contact form is a must for a website if its owners are interested in increasing the customer base. To get a response from a visitor, it’s not enough to just leave the company’s phone number and email number. Many people will not call, they prefer to be contacted. In addition, for some users, the preferred type of communication is messaging rather than calling. Therefore it is necessary to provide a person with different ways of communication. And the contact form will help with this. In addition, all the data goes into the database and can be used later for mailing or maintaining interaction with the client.