Digital ecosystems as an effective tool for the developer
The global digital transformation has also affected the real estate market. To remain competitive, developers are using modern technologies that help to automate product promotion processes, study the target audience and other aspects. Digital ecosystems, which integrate various tools and facilitate data collection, analytics and advertising, are of high interest. Such platforms allow systematization and store the necessary information in one place, which saves time and resources for the company.
Digital ecosystems collect data from a variety of services so marketers can track a consumer’s full journey to the point of purchase. This is critical to understanding what challenges potential buyers are facing, what factors are limiting them and causing abandonment. In addition, the data that is integrated into the ecosystem can be used to promote related services and improve a developer’s reputation.
An excellent example of such a platform is the solution from the company PIK in partnership with VTB Bank. They have developed a portal that provides information on the use of credit funds, demonstrates the pace of sales and the progress of construction. This data is processed and analyzed in real time, allowing professionals to see how quickly the processes of project documentation, loan origination, signing contracts and much more. Such an ecosystem is useful for both the developer and the bank; each party receives information that will help improve work and optimize operations, thereby increasing the level of services provided.
The capabilities of the digital ecosystem for the real estate market are not limited to the analysis of data arrays. It allows increased sales volumes as well as provide buyers with additional services and options that will improve comfort or make the home buying process less risky. For example, the platform collects all the data about the company’s clients and then recommends those products that might be useful to them – a parking space, a discount on a loan from a partner bank, repair services from the developer and more. This strengthens the cooperation between the client and the developer, and increases the level of loyalty from the buyer.
The functionality of the digital ecosystem is quite extensive, and it is customized to the specifics of the company and its goals. There are universal platforms; in addition, a developer can order the development of a customized system that will solve specific tasks. Specialists implement the software, carry out its support and train employees to work with it. Modern IT-technologies open more and more new possibilities for the developers, and not to use them means to lose the advantage on the market. Investments in the technological component are sure to pay off, but it is important to use innovations correctly, with a clear understanding of the ultimate goal.