Digital technology that will help builders improve efficiency
Digital technology is an opportunity to improve business productivity, regardless of the field of activity. For example, automated solutions for real estate development help optimize business processes and remove routine tasks from personnel, thereby reducing turnaround time and the likelihood of mistakes.
As research in recent years shows, developers have appreciated the benefits of digital technology and are increasing investment in such solutions. Whereas in 2021, spending on automation services for development companies accounted for just over 61% of the total marketing budget, in 2022 that figure rose to 65.2%.
The key digital service for developers and companies from other areas is the CRM system. It simplifies interaction mechanisms not only between departments and divisions but also improves communication with clients. The service optimizes business processes and structures all data. For example, you can view the entire history of interactions on a client card, trace which advertising channel they came from, and which specialist accompanied them to each stage of the sales funnel.
The second effective tool is digital telephony. It takes care of the distribution of calls between managers, thus minimizing the chance of missing an inquiry. In addition, digital telephony records and stores all calls, and it is possible to assess the quality of customer service and work to improve it. The system integrates easily with CRM, and its information can be used for end-to-end analytics. Another useful innovation is call-tracking services, through which you can track which advertising channels are calling from the client.
Do not forget about the design of the site. The presence of different widgets helps to increase conversion, and also helps to properly distribute the workload of the staff who handles appeals. The feedback form provides an opportunity to get the user’s contact information to further warm it up. It will also be useful to pay attention to widgets that analyze traffic and highlight the most relevant queries.
An end-to-end analytics system is used to collect and process data from different sources. It allows information to be concentrated in one place, which makes it much easier to study. Thanks to such programs, it is possible not only to see effective advertising tools but also to develop a new strategy for attracting customers.
Despite the variety of digital solutions for development, their availability does not guarantee success. In this case, it is important to choose the right list of necessary services, connect specialists for their implementation, and train staff to work with them. All programs must be integrated to form a single ecosystem. This is the only way to get the right result.