Marketing strategies for Generation Z: how to promote commercial property
Generation Z is becoming a key audience for many sectors, including property. This category includes consumers born between 1997 and 2012. These young people are already active, starting their businesses and creating their projects. They are often looking for commercial property to develop their business. However, there are a number of nuances to consider when promoting an offer to Generation Z.
Research shows that 75% of Gen Zers plan to start their businesses in the future, and 93% have already started working in this direction. Many young people set ambitious goals, take bold action, and are not afraid to fail, making them one of the most important consumers in the commercial property sector.
Marketing strategies for Generation Z consumers
Social media is one of the most effective tools for interacting with Generation Z. Experts recommend focusing on Instagram and TikTok, which are the most popular platforms among this age group.
The marketing strategy, in this case, should take into account each specific social network’s peculiarities. It is important to adapt content and approaches to maximise engagement with the audience on each platform. To attract consumers through TikTok, the following methods will be useful:
1. Property listings should include popular hashtags to help users find the publication.
2. Posts should be relevant to current trends. They can usually last from a few days to a few months.
3. The audio component should receive special attention. TikTok algorithms are better at promoting videos that use trending songs or sounds.
4. Content for the platform should be short and informative.
5. It is better to add audio and subtitles to the video. The video should include the location of the property, its features and the rental cost.
Property reviews or posts with a dynamic gallery of property photos are perfect for TikTok. In the video, you can post ideas for using the space, such as opening a cosy cafe or beauty salon. It is also important to encourage user interaction through comments and reactions.
Instagram is a powerful tool for real estate professionals. The key element is visual content: high-quality property photos attract potential customers. The Story and Reels formats are also effective, allowing you to publish dynamic reviews and short videos. A particularly effective approach is to showcase a property’s transformation, demonstrating its potential and encouraging people to buy or rent it.
When using social media, remember the importance of posting regularly. This will keep consumers interested and increase their engagement. The page content should include contact information, allowing the potential consumer to easily contact the agency or agent.
The property promotion strategy for Generation Z should, first and foremost, be creative. Young people appreciate unconventional approaches and are open to new things. Their boldness and willingness to take risks can be used as a magnet to attract attention.