Hotel website promotion as an effective way to attract customers
The hotel business has gone through a serious crisis, but such trials have forced owners to use various ways to attract customers in order to stay afloat. One of them is hotel website promotion. It will make your offerings stand out among the many others in the market and position your business correctly for customers literally from the first click.
The first thing to start working on improving the resource or its creation is an analysis of the target audience. This way it is possible to learn about the problems and needs of visitors, and their expectations from rest in the hotel. The second important point is the study of competitors – their approaches, features, and the organization of business processes. Thus it is possible to get practical solutions that will be useful for your establishment. In addition, the experience of competitors allows you to avoid their mistakes and understand how not to do it.
Hotel customers are divided into several categories, each of which has certain requirements for the facility. The owner’s goal is to satisfy as many needs of the target audience as possible. The site, in turn, must meet as many requests as possible, and then it will attract many users.
Categories of customers:
1. Independent travelers. This includes people who came without any purpose, just to relax. Depending on their income level, they can choose a budget hostel or a five-star hotel.
2. Business travelers and business trip workers. In this case, the choice of facility depends on the budget allocated by the company. One of the main factors in finding a suitable hotel is the proximity of the location to the place of the meeting for which the trip is organized.
3. Sports teams, dance teams, and participants in conferences and festivals. Like the previous category of customers, they choose the hotel that is closest to the place where the event takes place. They also pay attention to the availability of nearby catering facilities.
Given the characteristics of each group, it is necessary to think about the promotion of the hotel website. First of all, it is necessary to perform SEO-optimization of the resource, place the name of the hotel, its address, and forms for contact or booking on the first page. This information should be visible immediately as soon as the user enters the site. Navigation should be clear and as simple as possible so that you don’t spend a lot of time searching for the right section. In addition to the address, there should also be a travel map, preferably indicating several route options, for example from the train and bus stations.
Pay attention to the functionality of the site – pictures and pages should open quickly, without quality compression. Exclude too bright design and a lot of banners, which will distract attention from the main thing – finding the perfect room and booking it.
Increasing the position of the site in search results will help content. This can be useful for customers’ articles, and various news. An excellent option for promotion will be a relevant blog.