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International chain Marriott unveils first resort in the Dominican Republic

June 17, 2024

Marriott to open Marriott Miches Beach Resort complex in the Dominican Republic

International hotel operator Marriott is planning to open a resort in the Dominican Republic. It will be the management company’s first property in the country.
According to an official statement, the Marriott Miches Beach Resort project in Miches will begin operations in the Dominican Republic in 2025. It will be based on the Sunrise Miches Resort, located in the northeastern part of the country on the Caribbean coast. The new complex will consist of 498 rooms of various types:
– poolside;
– with access to the terrace;
– apartments with a balcony.
The resort will also have several bars and six restaurants serving cuisine from different countries. The hotel will operate on an all-inclusive basis. Guests can also unwind in the spa centre, relax by the pool or work out in the gym. There will also be a conference room for events and a nightclub on-site.
Marriott’s entry into the Dominican market is a smart business decision, given the country’s booming tourism sector. According to the local hotel association, Asonahores, 3,000 new rooms will be available by 2024. The largest projects will be in Punta Cana and Misiones. In addition, hotel operators Rainieri and Hyatt will open their complexes in Puerto Plata. A number of projects are also under negotiation with management companies. These include the Hilton chain, which has already opened 6 hotels in the Dominican Republic. Another ten hotels are under construction.

Marriott will enter the Dominican market

Marriott business overview

The increased interest from the business community speaks to the country’s hotel sector prospects. In addition, the increase in the number of hotels offers excellent opportunities for investors. The presence of Marriott is an essential step for the Dominican Republic. The company manages more than 7,300 properties with a total of 1.9 million rooms. The company is in 120 countries, operating under a single structure with 30 different brands. Of the total number of hotels, only 22 are Marriott properties, the remainder being franchise properties.
John and Alice Marriott founded the company in 1927 as a family business. Their first establishment was a small shop selling soft drinks. It gradually grew into a full-fledged restaurant, which later became a chain. The company also supplied ready-made meals to flights operated by several major US airlines. Eventually, the couple decided to diversify and opened their first hotel in 1957. Ten years later, the company changed its name to Marriott. In the following years, the company grew aggressively by acquiring hotel chains in various countries.