On the basis of what topics a press release is made
A press release is a news report about a company’s current affairs, successes, and changes. This information is formatted according to certain standards in order to be suitable for use in the media. The rules for writing and posting a press release were highlighted by the well-known marketing expert Brian Dean.
Unfortunately, many companies pay little attention to publishing press releases, thus making a serious mistake. Such news allows you to introduce the company and its achievements to a large audience of people, as well as increase the level of brand credibility. In addition, with the help of a press release, you can get additional traffic to the site, to increase the reach of the CA in blogs and media. The appearance of regular news about a certain company contributes to the growth of positions in search engines. Despite its small volume and rather simple content, a press release serves as an effective tool for advertising business promotion.
The first thing to start working on the news – is to find newsworthy information that will interest not only journalists but also consumers. The information, in this case, can be the organization of an event, changes in the structure or management of the company, the presentation of a new product, and more.
There are four important topics that are always interesting and can be used to write a press release:
– Market analysis or research. A new view of the situation in a segment looks fresh and can attract the audience’s attention.
– New product information. Ideal news for a press release would be information about the launch of a product or service. This way a lot of people will know about the changes through the media and it will be a great advertisement. However, in this case, you need to understand that the product itself should interest journalists to publish the news.
– Event. Business meetings in a segment, a charity event, a corporate party – all this is a great excuse for media coverage. Such topics can be presented in an interesting way that is sure to please the audience.
– Changes to the site. Information about the redesign, modernization of the structure or the appearance of a new section on the site can also be included in a press release. Of course, in the case of small companies, such news will not be something unique, but if it is properly beaten, it can increase the number of visitors to the site.
When you compile information, it is important to have the right pitch. To do this, you need to put the right emphasis – information that will hook the reader. This includes coverage of important societal issues or a topic that is being actively discussed at the time.
Unconventional news and a bright, catchy headline work well for a press release. You don’t have to stick to the same style for every publication; you can experiment and find the best one.