Benefits of using Pinterest to promote a product or brand
The traditional platforms for content promotion are social networks and blogs, but many marketers need to remember one more platform – Pinterest. Research in recent years has shown that this resource works effectively; the main thing is to choose the right strategy.
Pinterest has one key advantage over other platforms: increasing reach and subscriptions and generating traffic here. The service handles the latter task even better than popular social networks.
Unlike other resources where free promotion requires much effort and time, you can quickly achieve good results on Pinterest. To do this, you need to register an account and make boards to post engaging and valuable content. Users will share pins they like, letting as many people as possible know about your account.
Before you start promoting on Pinterest, however, it’s essential to understand the platform’s audience. According to official data, more than 445 million people use the social network monthly, 60 percent of whom are women. The average age is 40 years old.
85% of users come to Pinterest for inspiration for their projects. 80% of people find a brand or product of interest every week. 85% of users use the mobile version of the service.
Pinterest combines social platform and search engine characteristics. You can make reposts and leave comments, add your favorite pins, and categorize them into different categories. Moreover, SEO tools will effectively promote and place keywords in the description. This approach will increase organic traffic and upgrade your account in search results.
For brands, a business profile will be helpful, thanks to which you can conduct comprehensive account analytics. An existing page can be turned into a business page by linking a company profile.
Content for promotion on Pinterest should be structured by topic, and you should create a board for each. The name of the board, as well as its description, should contain keywords. This will help improve rankings.
Particular attention should be paid to pins and their placement. For example, if we are talking about promoting a developer or interior designer, you can publish articles in the form of images or fill the boards with examples of work. Another option is to superimpose text over the image, as pin captions are seldom displayed.
The platform offers pin idea features similar to Instagram Stories. Pin ideas hold 20 photos and are displayed in the feed.
The effectiveness of promotion on Pinterest depends on regularly filling your profile with pins with relevant information. Also, adding pins from other users to their boards works excellently.