Which real estate advertising trends work great
The real estate market has its own peculiarities of promotion, which should take into account the high competition, the long cycle of making a purchase, and other factors. In addition, in this case, it is important to choose the right target audience and approach it. In this regard, marketers identify trends in real estate advertising that will help attract customers and keep them until the purchase of the object.
The first trend concerns visual perception. Experts recommend not to put a real picture of the house on the billboard. There may be exceptions when the object has advantages over competitors, such as unique facade design, innovative energy-efficient technology, and others. For advertising, it is better to use high-quality visualization – a picture that will be similar to the real object but slightly embellish. For example, with a park area, full of greenery. Thus it will be possible to interest the client with a beautiful image and then play on associations. In addition, bright, original advertising is better remembered.
Often marketers depict not the house, but the people who live in it, in promotional materials. This approach brings the builder closer to his target audience – the potential client begins to associate himself with these characters. It is important that the posters depict real people, not just the old-fashioned stock photos. In this case, the advertising should influence the emotional component – the residents’ images should show how happy they are in their house and how comfortable their life is here.
One of the options is not to use photos, but to draw illustrations. This way it is possible to avoid images that will resonate with competitors’ photos. The drawn version differs from the standard pictures and is better remembered.
One of the most effective trends for the promotion of developers is the demonstration of a key advantage. Thus, the customer immediately sees what he will pay money for, and what to expect from the product. Well-played advertising listing the quality characteristics of the house will attract the consumer, he will be able to assess the merits of this object, discarding other offers.
When developing an advertising campaign, you should always remember for whom it is designed. Materials for promotion should not be boring and dry, because they are aimed at attracting the client, and should arouse his interest. To do this, you can use humorous techniques, and make the content in a light and beautiful form.
In addition to images of happy people, pets are great to attract attention. For example, a gorgeous cat on the window of the new apartment or near the fireplace is associated with warmth and comfort. In addition, animals always evoke a lot of tenderness, and a large number of potential customers are sure to pay attention to such an image.
When promoting the builder, you can use a variety of approaches, it is allowed to experiment, but be sure to monitor the intermediate results of the advertising campaign.