Listing a property: key points to consider when drafting the real estate sale advertisement
A well-written real estate sale advertisement is a guarantee that as many people as possible will see your offer. It should be well-written and accompanied by high-quality photographs. It will attract the attention of potential buyers, and many of them will want to sign up to view the flat or house. You do not need to hire a realtor to write your ad. If you follow specific rules, you can write and post it yourself.
You should start selling real estate by choosing which ads to post. These can be dedicated websites, special groups on social networks, or messengers. The next step is to create a portrait of the ideal buyer to create the most effective ad for a particular group of people. It is important to understand which category of buyers will be interested in your offer. Here you need to consider the type of object, its area, location. For example, the main buyers of studio flats are single people or young couples. At the same time, 25% of all purchases are made to rent housing further. One-bedroom flats are in demand by families with children, for whom it is essential to be close to kindergartens and schools. In the advertisement, you should specify the points that will interest consumers, e.g., the availability of shopping centers and supermarkets, convenient transport links, etc.
Requirements for real estate sale advertisement
Most websites have a specific list of requirements for publication. Usually, the advertisement must specify the area where the property is located, the seller’s contacts, the floor, the area, the type of the property, the number of rooms, and other things. The information in the publication must correspond to reality. It is best to point out existing problems – for example, an illegal redevelopment or a roof needing repair. The advertisement should provide information on the most common questions asked by buyers. In addition, some flaws in the home can be presented more positively. For example, if the flat still needs to be renovated, it may be stated that it is ready for bold design ideas.
You should also pay attention to readability when preparing your ad. Divide the text into small paragraphs, each carrying new information about the property. No need to write bulky sentences, but rather divide them into several simple ones.
Particular attention should be paid to photos and videos; they should be high-quality and informative. Before shooting, it’s better to free the flat from unnecessary things and to put everything in order. Photos are more attractive and clear in daylight, so take them on a sunny day. Photographs should depict the general view of each room and may include accents in certain areas, such as the dining room.
If you follow these tips, potential buyers will notice your listing.