How to use real estate video marketing to increase sales
Video marketing is one of the most effective tools for attracting customers. Bright, memorable videos help capture consumers’ attention and provide the information they need in an accessible form. Moreover, this advertising form is suitable for various business niches. For example, video marketing in the real estate sector significantly increases the effectiveness of efforts and return on investment.
Statistics confirm the usefulness of video for real estate:
– 51% of home buyers prefer the YouTube platform to find options;
– listings with video receive 400% more searches than those without;
– 86% of buyers use video to research a property.
A survey by The Close shows that 78% of estate agents see video as a way to make listings more visible on social media. In addition, 85% of consumers and sellers prefer to work with video marketing agents.
This speaks to the effectiveness and necessity of using video to sell homes.
Approaches to real estate video marketing
There are several types of videos that can help you succeed in the property market. You can showcase a home from a favourable angle and educate buyers about its benefits with suitable videos. The most popular technique is the video tour, which creates a sense of presence. Video tours allow you to show the property details, the size of each room, the layout, the quality of repairs and much more.
When choosing a home, consumers pay attention to the property’s characteristics and the location’s features: the area’s attractiveness and the availability of necessary infrastructure. Video marketing helps to show all the advantages of the location. Its tools make it possible to show a neighbourhood’s benefits and familiarise buyers with the surroundings. In this case, you can include in the video interviews with residents who will tell about the charms of living here better than others.
Another tool is video reviews, which you can use to build consumer confidence in the agency or individual agent.
Remember the informational and educational components. Video marketing offers the opportunity to inform existing and potential customers about market news, trends and changes concisely and understandably. This approach is essential in building a warm relationship with consumers and increasing trust. Regularly releasing news videos will keep you top of mind with your clients and position your agency or estate agent as an expert in their field.
3D virtual tours have become one of the most popular tools in the market. During the pandemic, they helped the segment survive hard times and recover quickly after restrictions were lifted. 3D tours continue to be highly effective and help to:
– show all the benefits of a property to customers around the world;
– answer buyers’ questions in real time;
– save time when showing a property to a large number of people.
In addition, virtual tours provide consumers with a personalised experience and increase their loyalty.
Using video marketing tools in the property market can significantly increase sales. It also helps to increase the agency’s credibility, which is important in a highly competitive market.