What elements a selling post should contain
A selling post is a publication that aims to motivate a consumer to take a specific targeted action. It may contain a call to go to the site, contact a consultant, or buy a product.
The selling text should help the user to take a step towards interacting with the company, without giving direct instructions. In this case, you need to talk about the benefits of the product or brand so that the consumer himself wants to take action. After getting acquainted with the publication, it becomes clear to the consumer what services the company provides, and why its offer is better than those of its competitors. The post helps to attract attention, introduces the benefits, and clearly explains what the consumer gets after making a purchase.
Preparing to create such a publication should include two key elements. The first is knowing your audience: you need to speak the same language as your audience and understand what consumers expect from the content. It is important to address the text to a specific person, with his problems and expectations. To do this, the features of the target audience, its age, and geography of residence are carefully studied – and on the basis of this data, a portrait of the buyer to whom the appeal will be addressed is drawn up.
The second element is testing. In this case, marketers divide customers into different categories, and each of them needs to write a selling text. The optimal solution would be to create several versions of posts and test their effectiveness by the number of likes and comments from users.
When creating a content plan, selling posts most often takes up a share of 10-30% of the total number of publications. However, if you are promoting an online store, such texts can take up 100%. It is better to focus on your audience and their reaction to such content.
It is extremely important to interact closely with your audience – and the regularity of your publications will help in this. It is convenient to use delayed posting, and in addition, statistics should be collected regularly to understand how effective the chosen promotion strategy is.
In order for the selling post to be memorable and to attract the attention of users, you need to think about its headline. It should attract the reader and at the same time reflect the content of the text. The publication should describe the problems close to the user and present its solution with the promoted product. All this is diluted with triggers, which act as details, a reminder of the limited duration of the action, and statistics. They contribute to the fact that a person is faster to decide to buy or contact a consultant. It is also important to put a call to action, most often it is placed at the end of the publication. Considering all the features, you can create an effective selling text, which will work to increase the income of the business.