Social media advertising campaigns: an overview of effective strategies
Social media advertising campaigns demonstrate high efficiency for the real estate market. This popularity is evident among sector representatives, with 82% of agencies choosing these platforms for promotion. However, the strategy will only work if it is designed with the niche’s specifics in mind.
It is a dynamic environment where trends must be constantly monitored. For example, posts with static photos do not produce the desired results in the real estate sector. Video marketing is the most effective. Such posts generate 1,200% more shares than text or image posts. However, a video alone will not be effective without a comprehensive advertising campaign.
Advertising campaigns and promotional strategies
One approach that works for real estate is to focus on three key factors:
– community;
– visuals;
– video marketing.
It is important to focus on the specific features of a particular object. The goal is to create an image of future life in the proposed housing. This can involve posting picturesque photos of the interiors and the surrounding area. Another good option is to publish a short video relevant to the target audience. Additionally, it should comply with the platform’s algorithms. The purpose of this strategy is to show consumers what they will get when they buy the object. The focus should be on fostering a sense of community among like-minded individuals. Such a campaign increases engagement and attracts an interested audience.
Another approach is to generate excitement before sales or rentals begin in a new complex. The goal is to increase brand awareness and familiarity with the new facility. Specialists use a combination of tools for this, such as paid advertising and influencer marketing. Meanwhile, they promote organic content. Thanks to these efforts, traffic to the site increases significantly. Consequently, many potential clients learn about the property.
Many realtors have already discovered the potential of short TikTok videos for promoting real estate. It is important to correctly identify the target audience and provide relevant content. Engaging content increases visibility and the likelihood of targeted action.
A real estate advertising campaign can have two goals. The first is to increase engagement. This is achieved by demonstrating comfortable living conditions. Once the desired results have been achieved, the strategy moves into the second phase: implementing a click campaign that redirects users from social networks to the website. Both campaigns should focus on creating engaging videos that interest the target audience. Additionally, paid ads should be utilized to increase reach.