The residential complex website, which helps to sell: the features of filling
Thanks to the development of Internet technology, the residential complex website has grown from a standard business card to a full-fledged channel for attracting potential buyers. It should be noted that such a portal copes well with its task. However, its effectiveness depends on how well the structure and design are thought out.
A modern site, presenting the real estate object is a convenient tool for the developer to communicate with the potential buyer. The portal provides important information on the basis of which the consumer makes a decision about purchasing an object. And the task of such a site is not just to provide information on real estate, it should attract the user, keep his attention and distinguish the object among other similar proposals.
According to a number of developers, the site should be functional and of high quality. The portal should be designed to be adaptive so that it is easy to use on different devices without losing information and arrangement of elements. In addition, the structure of the site should allow you to quickly find the information you need. Particular attention should be paid to design and style – high-quality photos, harmoniously matched colors and fonts will help to retain the user.
The new building site has its own peculiarities. The fact is that buying an apartment in this case is quite risky, especially if the deal is done at the early stages of construction. The construction of a residential complex takes several years, and practically all this time the buyer sees the object only on the plan. No wonder that when choosing a property a lot of questions arise and a person wants to get answers to them directly on the site. Therefore the key information should be placed on the portal in the foreground, such as the location of the residential complex, the cost per square meter, the layout of the apartments. An excellent option would be to place an interactive map on the site, through which the user can calculate the distance of the object to the metro station, bus stops, and assess the infrastructure.
An important condition is the availability of a rendering – a visual projection of a house or a block in general. Modern technology allows this functionality to be interactive, for example, when a click opens a possible layout of the apartment or the furnishings.
Real-time construction progress broadcasts, as well as AR and VR technologies, can be a useful tool for buyers, allowing them to see how their home will look in the near future. Various filters make it easy to find the right object or square footage, and the virtual showroom function helps to decide on the layout.
The choice of offers in the real estate market is great, and in order for the user to choose your particular residential complex, it is necessary to provide full information and quality visuals without having to go to the office of the developer or call the managers.