Website traffic: tools for analysis
An important indicator for the site is conversion: the higher it is, the more effective the resource is. This criterion is the ratio of the number of users who performed the target action to the total number of visits. In this case, assess the attendance of the site, using special tools.
This analysis allows you to check the resource simultaneously in several keys:
– evaluate the share of the target audience in the total volume of traffic;
– determine the sources of traffic that bring the most conversions;
– calculate the time that users spend on the site, and how thoroughly they study the content of pages.
In the process of analyzing attendance, you can identify problems on the site that inhibit an increase in traffic, or reconsider your promotion strategy and methods, replacing them with more effective ones.
There are a variety of tools for estimating attendance, and they can be free or available after payment. One of the popular options is attendance counters. Statistics on them can be of two types – publicly available and hidden, as in the case of Google Analytics. In the case of this service, all data on the number of visitors are visible only to the site owner. There are counters, the data of which are reflected in the resource and are visible to all users, but this type is now almost never used.
Google Analytics is a convenient service for analyzing various criteria, and most of the tools are available for free. It allows you to evaluate the dynamics of visits in a given period of time, shows traffic channels, and gives an idea of the target audience. Total service provides about 80 different reports, which use more than 500 parameters and criteria.
A popular paid platform is also Serpstat, a number of features are available here for free. The service has functionality for selecting keywords. It also allows the resources of competitors and potential traffic volumes from different channels to be estimated. In total Serpstat offers more than 30 different tools for web analysis.
Another paid service is SEMrush, which has rich functionality for evaluating the effectiveness of a site. You can use it to track visit dynamics, session duration, and more. SEMrush offers about 50 tools and convenient reports. However, the service has a nuance – the reliability of its analysis results depends on the amount of traffic: the larger the traffic, the more accurate the data. That is why SEMrush is suitable for large resources that have been operating for quite a long time.
Evaluation of site traffic can also be carried out in the service SE Ranking, which allows for analytics SEO and PPC. It contains a wide range of functionality that allows you to determine the weaknesses of the site and develop an effective strategy to improve the situation.
It should be understood that simply analyzing traffic is not enough. It is important to draw up a proper plan of action based on these results, which will attract more users to the site.