YouTube Shorts: what you need to know to get results
YouTube Shorts is an effective promotional tool. However, to achieve the desired result, you need to understand how to work with the format. You should also take into account consumer psychology and target audience behavior.
The first rule when working with this tool is consistency. Regularly publishing new videos signals to algorithms that the channel is active. At the same time, don’t expect immediate success from your first video. Consistency is key.
Additionally, remember that content is created with the target audience’s needs in mind. The content of the video should be relevant to potential customers or subscribers. To achieve this, you need to carefully study your audience.
One effective strategy is to aim for virality. Don’t rely on chance; make an effort to achieve your goal. The key conditions for virality are:
– clear timing;
– compliance with trends;
– adherence to a certain structure;
– the presence of an emotional hook in the video.
In this case, it is acceptable to re-upload the video because this approach can produce the desired result. As the number of views increases, algorithms show the video to more users. This is how virality occurs.
Like any social network, YouTube is subject to trends. Analyzing and tracking these trends helps increase approach efficiency. Shorts responds to trends at the beginning of their popularity and demonstrates high results. It is important to stay ahead of the competition and be one of the first to take advantage of opportunities.
Experts use Google Trends to track trends. Moreover, analyzing various social networks, such as TikTok, helps understand market trends.
Shorts performance metrics
Metrics are important for understanding the effectiveness of Shorts. Experts often focus on standard indicators such as views, likes, and subscriptions. However, in the case of this format, it is better to analyze the following metrics:
1. CTR — the number of clicks in relation to the number of views in the feed. The minimum acceptable indicator is a range of 2–5%. The ideal ratio is considered to be 10%.
2. AVP — what part of the video the user watches. A video is considered successful if the user watches 70% of it.
3. AVPV estimates how many videos on the channel interested one viewer. The baseline is around 1.5. This metric means that after watching one video, the user opens another Shorts video.
Achieving high results for the specified metrics is necessary. Then, YouTube’s algorithms will promote the videos and the channel as a whole independently.
Comments left by users under videos deserve special attention. It is important to encourage viewers to respond. Content that focuses on the emotional component can help with this.